Media Contacts:
Mariella Souflis
Waggener Edstrom Worldwide
Phone: (212) 551-4820
Email: msouflis@waggeneredstrom.com

TOSHIBA BRINGS HIGH STYLE AND INNOVATION HOME WITH NEW DIGITAL MEDIA FRAMES FEATURING Wi-Fi® CONNECTIVITY

House Beautiful Magazines Kitchen of the Year, New York — July 20, 2009 — Toshiba America Consumer Products L.L.C. ("Toshiba"), a market leader in home entertainment products, today announced cutting-edge advancements for today´s connected home. Taking photo sharing to new heights, Toshibas Digital Media Frames deliver real-time information through its partnership with FrameChannel®, such as personalized weather, traffic, and sports scores as well as music and video to any room in the connected home.



Toshiba is creating a new trend-setting product category with its new Digital Media Frame models. Picture the possibilities of a fun, interactive product that not only displays photos but also makes it possible for users to automatically share priceless memories with friends and family anywhere in the world thanks to FrameChannel®. Simply set up a FrameChannel® account and upload images or link favorite photos, music and videos from popular sites like Flickr®, Photobucket®, and Facebook®. Friends and family can stay updated with new photos when their frames are connected to the account.



"Toshiba is dedicated to creating innovative and entertaining products to enhance the needs of todays connected home," said Jodi Sally, Vice President of Marketing, Digital A/V Group. "Through Toshibas partnership with FrameChannel®, our new Digital Media Frames allow the user to not only display and share photos, but also customize their frame with personalized digital content, all in one sleek package."



Not Just a Photo Frame

The feature-packed channels available through Toshibas FrameChannel® partnership can be customized to an individuals passions. Currently there are over 1000 free channels to choose from in 19 categories with selections like People.com, Mens Tennis, 3-Day Forecast, Stock Quotes and Facebook®, to name a few. Users can subscribe to their favorite channels and their Toshiba Digital Media Frame will automatically update with real-time information.



"FrameChannel® was created to provide a wide range of personalized content to the next generation of digital devices," said Alan Phillips, co-founder and CEO of Frame Media. "With over one thousand current channels, FrameChannel® subscribers can find virtually anything theyre looking for and Toshibas new Digital Media Frames take this market to the next level with their intuitive interface and great looking design."



In a true function meets fashion manner, Toshibas tradition of high-gloss design and brilliant screens adorn the frames; Toshibas Digital Media Frames offer rich, vibrant, high-resolution screens that make photos pop with crisp color. A tilt senor automatically adjusts to view photos in portrait or landscape formats when the frame is turned on. Easy-to-navigate home screens boast touch sensitive controls that light up when pressed. Home screens are customizable with a calendar, clock and streamed online feature channels to match personal interests and hobbies.



The new Digital Media Frames were announced at House Beautiful Magazines Kitchen of the Year in New York City, an event celebrating the intersection of dining, entertaining and design. Kitchen of the Year is an ideal venue to showcase how Toshibas Digital Media Frames can seamlessly bring engaging content to every room of the digital home.



Toshibas Digital Media Frames come in two sizes — 8-inch frames available in black (DMF82XKU) or white (DMF82XWU) with an acrylic front finish and eye-catching reflective trim and black 10-inch frames (DMF102XKU) offering a striking faceplate design and a slim profile.



Pricing and Availability:



Digital Media Frames

White 8-inch Frame, DMF82XWU (available August 2009, MSRP $179.99)

Black 8-inch Frame, DMF82XKU (available August 2009, MSRP $179.99)

Black 10-inch Frame, DMF102XKU (available August 2009, MSRP $229.99)



About Toshiba America Consumer Products, L.L.C.

Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba is a leading manufacturer of a full line of home entertainment products, including flat panel TV, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information, please visit www.tacp.toshiba.com.





Important Notes:Wi-Fi® can be used to connect to FrameChannel® and Picasa™ services.



Use of FrameChannel® or Picasa™ services for uploading requires a personal computer and a

working Internet connection. To receive FrameChannel® or Picasa™ services on your Digital

Media Frame, you need a working Wi-Fi® connection. These services are provided by

third-parties and are subject to change or discontinuation without notice. Toshiba makes no

warranties, representations, or assurances about the content, availability or functionality of third

party services.



DRM-protected files cannot be played back. For supported storage media and file format types,

please refer to owner´s manual at www.tacp.toshiba.com



1GB (gigabyte) = 230 = 1,073,741,824 bytes. Available storage capacity will be less.





Facebook is a registered trademark of Facebook Inc.

Flickr is a registered trademark of Yahoo!, Inc.

FrameChannel is a registered trademark of Frame Media, Inc.

Wi-Fi is a registered mark of the Wi-Fi Alliance.

All others are trademarks or registered trademarks of their respective companies.

About Toshiba America Consumer Products, L.L.C.
Toshiba America Consumer Products, L.L.C. (TACP) is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. TACP markets and sells a full line of home entertainment products, including flat panel TVs, Hi-Definition Blu-ray Disc players, TV/DVD Combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information, please visit www.tacp.toshiba.com or www.toshibatv.com.